For 15 years, Olympic Gold Medalist Joan Benoit Samuelson and the small community of Cape Elizabeth, Maine, have hosted a world-class road race. And for 15 years, sustainability has been a watchword of event organizers — Joanie wouldn’t have it any other way.
This year, with the help of Athletes for a Fit Planet, event organizers earned 45 of 51 possible certification credits applied for by diverting 67 percent of the event’s waste from the landfill, calculating the carbon footprints of race operations (4.3 U.S. tons) and participant travel (223 U.S. tons), eliminating all pre-race printed marketing materials, and providing locally produced food and beverages to runners, just to name a few of the event’s sustainability initiatives.
Beach to Beacon’s focus on sustainability includes both environmental and social practices, which in 2012 came together through an innovative program that worked with a local nonprofit to recycle nearly 5,500 plastic bottles from the race and donate the money to the race’s official charity, the Center for Grieving Children. Continue reading