When the Nike Women’s Marathon achieved CRS Certification in 2008, event organizers earned an innovation credit for the creative reuse of a lot of their collateral materials, which were donated to SCRAPS — Scrounger’s Center for Reusable Art Parts — a source for the resourceful in San Francisco.
As much arts-related as it is environmental, the SCRAP ethos of creative reuse demonstrates that artistic creativity and learning can take place anywhere and everywhere—and with all manner of materials—and that “junk” has value for those who can see meaning beyond the discarding of things.
Other CRS Certified events, like the Marine Corps Marathon, have found other avenues for creative reuse of their large format printing (banners, directional signs, etc.). PriorLife, a subsidiary of Britten Banners, for example, recycles used banners into eco-friendly messenger bags, tote bags, laptop sleeves etc.
But the fact remains that much of the large format printing produced for sporting events continues to use PVC, unsustainably produced substrates and toxic, petroleum-based inks, which have a deleterious effect on the environment. Continue reading




