Destination Marketing Professionals Invited to Participate in Responsible Event Activities Survey

Eugene—August 10, 2017—Destination marketing professionals are invited to participate in a survey intended to assess the ways destination marketing organizations (DMOs) help host events in their communities that meet the ‘triple bottom lines’ of economic, social and environmental responsibility.

The Council for Responsible Sport is supervising the survey in partnership with Eugene, Cascades & Coast as part of a ‘Responsible Events’ project that received grant funding from the Urban Sustainability Directors Network (USDN) to explore how events can be managed to set and meet ‘triple bottom line’ sustainability goals in cities across the U.S.

The survey is open to tourism industry professionals in any U.S. city that are involved with the recruitment, bidding, sales and production of events in their destination. While there are eight primary participating U.S. cities collaborating on the project, including: Eugene, OR; San Jose, CA; Houston, TX; Boulder, CO; Minneapolis, MN; Phoenix, AZ; Chicago, IL; and Washington D.C., the results of the survey will be published in early 2018 by USDN and the Council for Responsible Sport.

The City of Eugene’s ‘We Can!’ booth for events showcases ways citizens can get involved, be healthy and reduce impacts

Research gathered through the study will help inform the development of comprehensive sustainability guidelines and valuable tools to cities and event organizers nationwide to make it easier to produce and host events that reach standards for environmental consideration, social inclusion and economic impact.

“There isn’t very much reliable data on how DMOs and Convention and Visitor Bureaus (CVB) contribute to things like enabling and activating sustainability-related sponsorships, on-site waste management efforts, promoting public transport to event guests, and getting local youth involved” said Shelley Villalobos, managing director at the Council for Responsible Sport. “We’re really excited to invite people in this field to pitch in a little time for the greater good and to see what insights we can find and share out.”

DMO, CVB and sports commissions professionals from across the country are called upon to contribute to this work in an important and valuable way by participating in the responsible event survey now. If participants would like to receive updates on the results of the survey, they can sign up for the Council for Responsible Sport’s mailing list here.

The survey can be Accessed here.

The survey will run from August 10-25, 2017.

August 11th, 2017 | | Innovation, News & Views