The Cowtown™ Marathon Earns Silver Certification for Socially and Environmentally Responsible Initiatives at the 2017 Event

The 2017 Cowtown Marathon has officially earned silver level certification from the Council for Responsible Sport (Council), an Oregon-based nonprofit that provides objective, independent verification of the socially and environmentally responsible work that sports event organizers do to make a difference in their communities.

The two-year certification was awarded based on planned activities and programs, documentation of policies and on-site assessment of the 2017 Cowtown race weekend by a third-party evaluator from Waste Management Sustainability Services.

“It was a pleasure to witness the Cowtown Marathon’s commitment and comprehensive sustainability efforts” said Ashley Faseler, the assigned evaluator from Waste Management. “This year’s event embraced programs that intended to reduce transportation impacts, institute recycling and composting and conserve water.  These initiatives round out the Cowtown‘s iconic event that supports and embraces youth and community in a way that should be considered a best practice for all race organizers.

Finishers complete the Cowtown Marathon in Fort Worth, Texas on February 26, 2017

The event achieved 41 of the best practice standards set forth by the Council and credit was earned in each of program’s five categories, including planning and communications, procurement, resource management, access and equity and community legacy. An event sustainability report showing performance in each category can be seen here.

“The Cowtown is proud to have achieved this certification. While it is a broad team effort, I want to specifically recognize Cowtown Operations Director Bryan Cathey’s tireless perseverance and dedication in planning and implementing new programming aspects such as Cowboy Compost, as well as leading the certification process,” said Cowtown Executive Director Heidi Swartz.

Cowboy Compost raises awareness in the Greater Fort Worth area about current organic waste challenges, and to provide residential and commercial composting services previously unavailable in Fort Worth.

“The certification process is rigorous, with documentation requirements in place to ensure transparency and create a useful baseline for tracking performance year after year,” said Council Managing Director Shelley Villalobos. “On behalf of the entire Council staff and board, congratulations to The Cowtown, and thank you for your efforts, which are a significant contribution towards a world where responsibly produced sports events are the norm.”

 

About The Cowtown:

The Cowtown, the largest multi-event road race in North Texas, has a $10.4 annual economic impact in Fort Worth, Texas, and has one of the largest youth runs in the nation. The 40th annual Cowtown is scheduled for Friday, February 23rd through Sunday, February 25th at Will Rogers Memorial Center in Fort Worth, Texas. The Cowtown races are presented by the University of North Texas Health Science Center, Medical City Healthcare, MillerCoors, Star Telegram, NBC 5, and Bruce Lowrie Chevrolet. For more information, see cowtownmarathon.org

 

July 26th, 2017 | | News & Views, Uncategorized