IRONMAN Boulder and Waste Management Race to Evergreen Certification

Every year, thousands of athletes around the world participate in an IRONMAN® triathlon: one of the ultimate challenges of human endurance, including a 2.4-mile swim, 112-mile bicycle ride and 26.2-mile run.

For the athletes, the years of sweat and preparation necessary to reach this point is a tremendous feat. The same is true for the on-site organizers looking to achieve incredible sustainability goals.

Never one to back down from a challenge, Waste Management has been helping IRONMAN since 2013 work toward their goals of a smaller race footprints and a more sustainable future. The collective efforts reached a high note with the 2016 IRONMAN Boulder event in Boulder, Colo., where Waste Management helped the event earn the highest level of certification, Evergreen, from the Council for Responsible Sport.

IRONMAN Boulder completed credits for this distinction across five categories: planning and communications, procurement, resource management, access and equity, and community legacy. Waste Management provided valuable insight from the initial planning process through the race’s execution and reporting, enabling IRONMAN to accomplish the Council’s certification. IRONMAN Boulder is now in elite company, being one of only nine events (and the only triathlon) to receive Evergreen status.

To celebrate the achievement, IRONMAN produced a video featuring interviews with the people who made it happen, from organizers to volunteers and of course, participants, that can be viewed here.

Read more about how they did it here and see the full IRONMAN Boulder Sustainability REport here.

2017 Men’s Final Four Championship Organizers Seek Certification for Social and Environmental Responsibility

EUGENE, March 30, 2017– As the surviving teams emerge from March Madness and get ready for the 2017 NCAA Division I Men’s Basketball Championships in Phoenix, Arizona, organizers are preparing to host what they hope will be the most social and environmentally responsible Final Four weekend ever.

The 2017 Phoenix Final Four Local Organizing Committee has built programming upon a baseline created with the NCAA, Houston Local Organizing Committee and City of Houston at last years’ Final Four, using the Council for Responsible Sport standards for certification; the 2016 event earned basic level certification. Phoenix organizers hope to achieve a higher level of certification at this years’ event, which is awarded after a robust review process that includes an on-site evaluation by the Council’s primary evaluation partner, Waste Management, and post-event reporting of performance on specific criteria.

“Phoenix is honored to host the Final Four in 2017 and is making the same commitment to sustainability that Houston and former host cities have made,” said Dawn Rogers, CEO of the 2017 Phoenix Final Four Local Organizing Committee. “We are working with an outstanding local committee to have a high waste diversion rate along with water and energy offsets. With our community working together under one banner, we’ll strive to ensure that Phoenix showcases the standard of excellence this iconic event deserves.”

“Waste Management is excited to continue utilizing our sustainable event management expertise and evaluate this year’s Final Four for the Council,” said Ben Mjolsness, Sustainability Associate with Waste Management and this year’s on-site evaluator. “The event organizers have put together a robust collection of programs focused on social and environmental initiatives. We are looking forward to seeing them all in action at this year’s Final Four tournament.”

Certification from the Council formally recognizes responsible practices at sporting events and is achieved by implementing best practices in each of five categories including planning and communications, procurement, resource management, access and equity, and community legacy.

Socially and environmentally responsible initiatives planned for the 2017 Phoenix Final Four include:

  • Attempting high rates of waste diversion from the landfill through signage and sorting of recyclable and compostable materials
  • Working with local partners such as Keep Phoenix Beautiful to repurpose signage, banners and other durable materials
  • Engaging volunteers and the public to show support and take action in their lives through the ‘Final Four Green Pledge’
  • Hosting 3,200 youth (18 & under) at the NCAA Final Four Dribble on Sunday, April 2 in downtown Phoenix where participants will receive a free t-shirt and Wilson basketball
  • The Phoenix Local Organizing Committee is providing 6,000 backpacks to 60 area schools in a partnership with NCAA Team Works
  • Engaging third grade students at 360 local schools in a literacy challenge geared to inspire reading and increase classroom achievement in partnership with ReadOnArizona and NCAA.
  • Opening the March Madness Music Festival to the public at no cost. The festival is at Margaret T. Hance Park featuring performances by top national musicians.

The Final Four basketball games will be played at the University of Phoenix Stadium in Glendale. The fan festivities will be held in downtown Phoenix starting Friday, March 31 through Monday, April 3.

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2017 Credit Union Cherry Blossom Ten Mile Run Gains Gold Level Inspire Status From Council For Responsible Sport

Race organizers’ long-term commitment to producing a sustainable event results in invitation to join a very exclusive club

The Council for Responsible Sport is excited to officially award the 2017 Credit Union Cherry Blossom Ten Mile Run, to be held on April 2nd, Gold Level Inspire Certification. Inspire events represent the pinnacle of achievement and stand as an example and inspiration to others.

Inspire event status is awarded by invitation to events that have achieved multiple certifications from the Council, with the intention of recognizing the legacy that sporting events committed to sustainability and thoughtful resource management provide to their audiences and communities. Inspire certified events are required to provide important sustainability metrics and are expected to share their story with fellow event organizers. Inspire event organizers are also asked to mentor other Council-affiliated events on aspects of their responsible sport program.

According to Shelley Villalobos, Managing Director of the Council for Responsible Sport: “I am delighted to grant Gold Level Inspire Certification to the Credit Union Cherry Blossom Ten Mile Run! This award recognizes a legacy of certified responsible performance by event organizers as well as their commitment to mentor other events interested in becoming more sustainable. Following three consecutive biennial certifications by the group—Silver in 2011 and 2013, Gold in 2015—I look forward to supporting the work of Credit Union Cherry Blossom Run organizers at this new level of engagement for years to come.”

Event Director Phil Stewart said, “We are pleased to share what we have learned about creating a sustainable event while receiving silver and gold certification through the Council for Responsible Sport, and hope other events will jump on the sustainability bandwagon in the years ahead.”

The Credit Union Cherry Blossom Run is just the fifth event to have earned Inspire status. The 2017 Waste Management Phoenix Open was recently granted Evergreen Level Inspire Certification, while the upcoming Scotiabank Vancouver Half Marathon has been awarded Gold Level Inspire Certification; the Eversource Hartford Marathon and Old Bill’s Fun Run, in Jackson Hole, were awarded Gold and Silver Level Inspire Certification, respectively, last fall.

The Credit Union Cherry Blossom Ten Mile Run and 5K Run-Walk attracts some 16,000 participants on a course which starts and finishes on the Washington Memorial Grounds and passes by all of Washington DC’s major memorials. The 45th running of the event is scheduled for Sunday, April 2, 2017, with the 10-mile starting at 7:30 a.m. and the 5K Run-Walk starting at 8:40 a.m. The Credit Union Cherry Blossom Kids’ Run will move to a new time and location this year: Saturday, April 1 at 10 a.m. at the National Building Museum.

Over 27,000 runners submitted applications to participate in the 2017 Credit Union Cherry Blossom 10 Mile and 5K Run-Walk, and the list of accepted runners represents all 50 states and 14 foreign countries. The event is limited to 16,000 finishers by the national Park Service.

The 2017 event will mark the 16th year of title sponsorship by Credit Union Miracle Day. Since 2002, over $7.5 million has been raised for the Children’s Miracle Network Hospitals.

If you’re interested to read more about the journey towards sustainability at the event, be sure to check our our interview with green team leader, Kim Nemire, found here!

 

March 15th, 2017 | | Inspire, News & Views

Bank of America Chicago Marathon Becomes the First Marathon to Earn Highest Possible Level of Certification from the Council for Responsible Sport

Eugene, Ore. – The Council for Responsible Sport (Council) announced today that the 2016 Bank of America Chicago Marathon has been awarded evergreen level certification for achieving 57 of the best-practice standards offered in the Council’s certification program for social and environmental responsibility at sporting events.

The Bank of America Chicago Marathon is one of the largest in the world, with 39,313 participants finishing the 2016 event in front of over a million spectators. It is the largest marathon to have earned certification from the Council since the organization was founded in 2008. This is the fourth certification for the event after basic certification was achieved in 2010 and 2012, then silver level status was gained in 2014.

“As an event, we are both honored and excited to have earned Evergreen Level Certification from the Council of Responsible Sport,” said Bank of America Chicago Marathon Executive Race Director Carey Pinkowski. “Since 2010, we have worked closely with our runners, volunteers, spectators and partners to make the Bank of America Chicago Marathon as sustainable as possible. This certification recognizes the hard work that has been done and encourages us to continue these efforts in supporting the environment and communities our race runs through.”

“Honoring the Bank of America Chicago Marathon’s impact on our community and the environment demonstrates how one positive action can make a huge difference in the lives of many,” said Paul Lambert, Chicago market president, Bank of America. “We’re proud to be part of this great initiative, and it builds on Bank of America’s commitment of becoming better environmental stewards in our local communities.”

Read the full press release here, and Click here to see the 2016 Sustainability Report highlighting the efforts that earned the evergreen certification at the 2016 Bank of America Chicago Marathon!

 

 

 

 

 

 

 

 

 

 

Evergreen Certified Golf Tournament Seeks to Inspire Others to Pursue Responsible Sport Certification

Waste Management Phoenix Open Gains Prestigious Inspire Evergreen Status from
the Council for Responsible Sport, Expands Mentorship and Storytelling as part of
program participation

EUGENE, Ore. – JAN. 31, 2017 – The Council for Responsible Sport (Council) announced today
a significant expansion to its established event certification program. Its new Inspire program
recognizes the sustained commitment of events that have been certified multiple times and
challenges them to mentor industry peers and share their stories.

“We are honored to be named as one of the first Inspire events by the Council for Responsible
Sport,” said Michele Grossman, Managing Principal for Waste Management Sustainability
Services. “Much like we aim to educate and inspire fans who attend the tournament on how
to reduce, reuse, recycle and recover in their daily lives, through the Inspire program, we will
now share our best practices with other events so they too can improve.”

 

 

“The Inspire program was developed to recognize the sustained commitment of certified
events over time by granting them a place of exemplary leadership within the community of
events and organizers with proven records of hosting certified responsible events,” said the
Council’s managing director Shelley Villalobos. “We are pleased to welcome the Waste
Management Phoenix Open to the Inspire program. We hope to elevate the level of attention
to and recognition of the exemplary work organizers have been doing for several years now
with regards to zero waste, procurement, access, and community legacy at the event.”

Events may opt into the Inspire program on an invitation only basis after earning two
consecutive certifications from the Council. Program participation entails three core
requirements including annual reporting on key performance metrics, mentorship of another
event or organization on a specific aspect of their responsible sport programming and sharing
the event’s responsible sport story publicly.

This year, the Waste Management Phoenix Open is providing mentorship to the Golf
Environment Organization (GEO) to pilot a new sustainable golf tournament certification, GEO Certified, which builds on the Council for Responsible Sport’s framework. Through this
project, the Waste Management Phoenix Open strives to support other golf tournaments in
their pursuit of sustainable best practices and inspire other golf tournaments around the
world to become GEO Certified.
There are currently three events besides the Waste Management Phoenix Open with Inspire
program status—the Eversource Hartford Marathon in Connecticut, Old Bill’s Fun Run for
Charities hosted by the Community Foundation of Jackson Hole, Wyoming, and the Scotiabank
Vancouver Half Marathon, in British Columbia, Canada.

Access the full press release here.