Old Bill’s Fun Run for Charities Earns Silver Level Inspire Certification

Community Foundation of Jackson Hole recognized for producing ‘Old Bill’s Fun Run’ event using international best practice standards for social and environmental responsibility

 

EUGENE–September 6, 2017–Old Bill’s Fun Run, celebrating its 21st running on September 9, 2017 and produced by the Community Foundation of Jackson Hole, has earned Silver Level Inspire Certification from the Council for Responsible Sport (Council), an Oregon-based non-profit supporting and promoting sustainability in sports.

Inspire event status is awarded by invitation to events achieving multiple certifications from the Council, to recognize the legacy of their commitment to social and environmental sustainability and thoughtful resource management. Old Bill’s Fun Run first earned certification in 2012 and has retained its silver level status each year since.

“For years Old Bill’s has reduced, reused and recycled, both for environmental and budgetary reasons,” said Old Bill’s Coordinator Annie Riddell. “In 2012, Council for Responsible Sport certification gave us the opportunity to strategize, organize and codify our efforts. Given Old Bill’s leadership role in the philanthropic realm, it makes sense to also demonstrate leadership in terms of environmental sustainability.”

“What the Community Foundation of Jackson Hole has accomplished through this event is nothing shy of incredible, and that work extends to the 30-person volunteer Run Committee that ensures the event is as responsible as it is fun by using the sport industry standard for best environmental and social practices,” said Shelley Villalobos, Managing Director of the Council for Responsible Sport.

The Foundation gives out Old Bill’s Fun Run T-shirts made from 100% recycled materials and produced in the U.S., reduces waste sent to the landfill by using biodegradable plates, bowls and cutlery for food and beverage, sorts recyclable and compostable waste for processing and reuse, promotes biking and bussing to the event and much more.

A spirited volunteer engages visitors with information about recycling right at the 2016 Old Bill’s Fun Run

Inspire certified events are required to measure and report on sustainability performance indicators and expected to share their story with fellow event organizers. Inspire event organizers are also asked to mentor other events on aspects of their responsible sport program—a requirement Old Bill’s has met by working with the Community Foundation of Teton Valley on a waste management program for its Tin Cup Challenge. Other Inspire events include the PGA Tour’s Waste Management Phoenix Open, Credit Union Cherry Blossom Ten Mile Run, Scotiabank Vancouver Half Marathon, Eversource Hartford Marathon and the Cincinnati Flying Pig Marathon.

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About Old Bill’s Fun Run for Charities: The first event of its kind in the nation, the idea for Old Bill’s Fun Run for Charities came from an anonymous couple that has pledged more than $10 million in matching funds over twenty-one years to encourage local philanthropy. Through the event, produced annually by the Community Foundation of Jackson Hole, the community has raised over $133 million to benefit local charities. In 2016, Old Bill’s Fun Run for Charities raised $12.1 million for 221 local nonprofits with about 4,000 people running, walking or wheeling in the event.

About The Community Foundation of Jackson Hole: For 28 years, the Community Foundation of Jackson Hole has worked with donors and nonprofits to enrich all aspects of Teton County, Wyoming. The Foundation enables donors to establish personal philanthropic funds including donor advised, endowment, field of interest and legacy funds to facilitate their giving, makes grants to nonprofits and regularly convenes nonprofit professionals for training and stakeholder conversations.

Destination Marketing Professionals Invited to Participate in Responsible Event Activities Survey

Eugene—August 10, 2017—Destination marketing professionals are invited to participate in a survey intended to assess the ways destination marketing organizations (DMOs) help host events in their communities that meet the ‘triple bottom lines’ of economic, social and environmental responsibility.

The Council for Responsible Sport is supervising the survey in partnership with Eugene, Cascades & Coast as part of a ‘Responsible Events’ project that received grant funding from the Urban Sustainability Directors Network (USDN) to explore how events can be managed to set and meet ‘triple bottom line’ sustainability goals in cities across the U.S.

The survey is open to tourism industry professionals in any U.S. city that are involved with the recruitment, bidding, sales and production of events in their destination. While there are eight primary participating U.S. cities collaborating on the project, including: Eugene, OR; San Jose, CA; Houston, TX; Boulder, CO; Minneapolis, MN; Phoenix, AZ; Chicago, IL; and Washington D.C., the results of the survey will be published in early 2018 by USDN and the Council for Responsible Sport.

The City of Eugene’s ‘We Can!’ booth for events showcases ways citizens can get involved, be healthy and reduce impacts

Research gathered through the study will help inform the development of comprehensive sustainability guidelines and valuable tools to cities and event organizers nationwide to make it easier to produce and host events that reach standards for environmental consideration, social inclusion and economic impact.

“There isn’t very much reliable data on how DMOs and Convention and Visitor Bureaus (CVB) contribute to things like enabling and activating sustainability-related sponsorships, on-site waste management efforts, promoting public transport to event guests, and getting local youth involved” said Shelley Villalobos, managing director at the Council for Responsible Sport. “We’re really excited to invite people in this field to pitch in a little time for the greater good and to see what insights we can find and share out.”

DMO, CVB and sports commissions professionals from across the country are called upon to contribute to this work in an important and valuable way by participating in the responsible event survey now. If participants would like to receive updates on the results of the survey, they can sign up for the Council for Responsible Sport’s mailing list here.

The survey can be Accessed here.

The survey will run from August 10-25, 2017.

August 11th, 2017 | | Innovation, News & Views

Green Turns to Gold at Scotiabank Toronto Waterfront Marathon

Organizers improve on past performance to earn gold level certification from the Council for Responsible Sport for Social and Environmental Initiatives

Eugene, OR—August 8, 2017—The Scotiabank Toronto Waterfront Marathon (STWM), held October 16, 2016 and hosted by Canada Running Series, has achieved Gold Level Certification from the Council for Responsible Sport (Council) by improving performance from its first certification effort (silver) in 2015. Organizers earned credit on 45 of the best practice standards offered in the Council’s certification program for social and environmental responsibility at sporting events, up from 38 achieved in 2015. The marathon, which hosted over 25,000 participants in 2016, remains the only certified event in Toronto out of over 150 total certified events worldwide.

Green Team volunteers help sort waste into proper bins at the 2016 Scotiabank Toronto Waterfront Marathon

Race Director Alan Brookes said “Canada Running Series is passionately committed to ‘building community through running’ – and that means the cities we live in as well as the sport we love. Sustainable communities; green, healthy cities for people, and the organizing of environmentally responsible runs are core values for us. We’re proud of this achievement for our city, and the certification will inspire us to do more.”

Certification is valid for two years. It is achieved by complying with criteria across five categories: planning and communications, procurement, resource management, access and equity and community legacy. Highlights from the event that earned credit towards certification included:

  • Continual improvements to a comprehensive solid waste management plan to strive for high rates of diversion from landfill. Green team members assisted with proper placement of garbage, recycling and compost at each waste station.
  • 135 pairs of lightly used running shoes were collected and redistributed through partner organization Community Education Services (CES) Canada, which provides secondary school education for youth orphaned in Kenya.
  • 740 pounds of food was donated to Second Harvest, a local food bank that distributes the food to those in need.
  • 1,200 local youth in grades 4-8 finished an active lifestyle training program by running in the 5K event weekend free. Canada Running Series covered all transportation costs, t-shirts, bib numbers and a nutritional snack, with gifts totaling around $36,000.
  • Canada Running Series staff coordinated a staff outing to clean-up a community park along the marathon route.
  • The Neighbourhood Challenge annually provides an opportunity for neighborhoods along the marathon route to gather and celebrate their communities by providing resources, coordination support and even prize money for categories including most people, most noise, best costumes and best entertainment.
  • Supported locally owned businesses such as Chiovitti Banana and Vert Catering through direct purchases and promotion.
  • The Scotiabank Charity Challenge helps to make runner’s participation meaningful by fundraising for causes important to them. Scotiabank adds an additional total of $33,000 in cash awards to the participating charities who recruit the most runners, fundraise the most dollars and who raise the most on average per fundraiser. The Scotiabank Charity Challenge is a turnkey fundraising program that provides a simple way for runners to support the charity of their choice and make a significant impact locally. Participating charities keep 100 per cent of the proceeds raised, as Scotiabank pays for all transaction and credit card fees.

 

“The Council for Responsible Sport congratulates Canada Running Series on this most recent accomplishment. It’s a group that has worked hard for many years now to think strategically about what it means to host events that truly support local economies, build community and reduce the environmental impacts of their planning and purchases. That’s the core of the responsible sport movement!” Said the Council’s managing director, Shelley Villalobos.

Supporters cheer as runners pass at the 2016 Scotiabank Toronto Waterfront Marathon

 

About the Scotiabank Toronto Waterfront Marathon:

An IAAF Gold Label race, the Scotiabank Toronto Waterfront Marathon is Canada’s premier, big-city running event, the Athletics Canada National Marathon Championships, and the Grand Finale of the 7-race Canada Running Series. In 2016 it attracted 26,000 participants from 70 countries, raised $3.24 million for 182 charities through the Scotiabank Charity Challenge, and contributed an estimated $35 million to the local economy. The livestream broadcast was watched by more than 72,000 viewers from 129 countries. http://STWM.ca

August 8th, 2017 | | Community Legacy, News & Views

The Cowtown™ Marathon Earns Silver Certification for Socially and Environmentally Responsible Initiatives at the 2017 Event

The 2017 Cowtown Marathon has officially earned silver level certification from the Council for Responsible Sport (Council), an Oregon-based nonprofit that provides objective, independent verification of the socially and environmentally responsible work that sports event organizers do to make a difference in their communities.

The two-year certification was awarded based on planned activities and programs, documentation of policies and on-site assessment of the 2017 Cowtown race weekend by a third-party evaluator from Waste Management Sustainability Services.

“It was a pleasure to witness the Cowtown Marathon’s commitment and comprehensive sustainability efforts” said Ashley Faseler, the assigned evaluator from Waste Management. “This year’s event embraced programs that intended to reduce transportation impacts, institute recycling and composting and conserve water.  These initiatives round out the Cowtown‘s iconic event that supports and embraces youth and community in a way that should be considered a best practice for all race organizers.

Finishers complete the Cowtown Marathon in Fort Worth, Texas on February 26, 2017

The event achieved 41 of the best practice standards set forth by the Council and credit was earned in each of program’s five categories, including planning and communications, procurement, resource management, access and equity and community legacy. An event sustainability report showing performance in each category can be seen here.

“The Cowtown is proud to have achieved this certification. While it is a broad team effort, I want to specifically recognize Cowtown Operations Director Bryan Cathey’s tireless perseverance and dedication in planning and implementing new programming aspects such as Cowboy Compost, as well as leading the certification process,” said Cowtown Executive Director Heidi Swartz.

Cowboy Compost raises awareness in the Greater Fort Worth area about current organic waste challenges, and to provide residential and commercial composting services previously unavailable in Fort Worth.

“The certification process is rigorous, with documentation requirements in place to ensure transparency and create a useful baseline for tracking performance year after year,” said Council Managing Director Shelley Villalobos. “On behalf of the entire Council staff and board, congratulations to The Cowtown, and thank you for your efforts, which are a significant contribution towards a world where responsibly produced sports events are the norm.”

 

About The Cowtown:

The Cowtown, the largest multi-event road race in North Texas, has a $10.4 annual economic impact in Fort Worth, Texas, and has one of the largest youth runs in the nation. The 40th annual Cowtown is scheduled for Friday, February 23rd through Sunday, February 25th at Will Rogers Memorial Center in Fort Worth, Texas. The Cowtown races are presented by the University of North Texas Health Science Center, Medical City Healthcare, MillerCoors, Star Telegram, NBC 5, and Bruce Lowrie Chevrolet. For more information, see cowtownmarathon.org

 

July 26th, 2017 | | News & Views, Uncategorized

2017 Skechers Performance Los Angeles Marathon Levels Up to Gold Certification

The 2017 Skechers Performance Los Angeles Marathon produced by Conqur Endurance Group has been awarded Gold Level Certification. The marathon earned credit on 46 of the best practice standards offered in the Council’s certification program for social and environmental responsibility at sporting events, up from the 36 criteria the Marathon met to gain Silver level certification in 2015.

At the 2017 event, a combined eight tons of clothing dropped near the starting line and leftover food from the finish area were donated to local organizations for redistribution to those in need.

Certification lasts two years and requires meeting or exceeding standards across five categories: planning and communications, procurement, resource management, access and equity and community legacy. Organizers met all the possible best practices in the access & equity category, and were lauded for working closely year-round with the Los Angeles based non-profit Students Run LA (SRLA) to promote active lifestyles to local at-risk high school students through the donation of 3,500 marathon entries annually, valued at over half a million dollars.

The event diverted 62 percent of waste generated from the landfill, up from 47 percent diversion reported in 2015. The bump can be attributed to increased collaboration with the multiple municipal jurisdictions along the marathon course including a pilot compost collection of banana peels and biodegradable service wares at the finish area with the City of Santa Monica. Also, a combined eight tons of clothing dropped near the starting line and leftover food from the finish area were donated to local organizations for redistribution to those in need.

“We’re honored to earn this certification and to be a part of this incredible movement,” stated Tracey Russell, Chief Executive of Conqur Endurance Group. “We remain dedicated to reducing our footprint while expanding the marathon’s impact both locally and globally.”

“The Skechers Performance Los Angeles Marathon is a catalyst for change,” said Stacey Embretson, Senior Director of Operations for Conqur. “We are constantly looking for ways to improve and to engage our athletes in new ways, so this is really just the beginning for us.”

Organizers are working with local non-profits and the City of Los Angeles to eliminate the use of single-use plastic water bottles in future years, as well as consider ways to reduce energy use and engage participants with issues important to the community.

The Council’s managing director, Shelley Villalobos, said “The Skechers Performance Los Angeles Marathon is dedicated to its own improvement year over year, and organizers have worked hard to educate themselves and make adjustments in their decision making to enhance the sustainability of the event. It’s encouraging to see such a major marathon embrace change so openly. This is the type of leadership that is so needed on a broader scale in the industry—the gold level certification reflects the work that’s been put in behind the commitment.”

Read Also: ‘Greening the LA Marathon’ Interview with sustainability manager Jamie Simon (Green Sports Blog)

About Conqur Endurance Group:

Conqur Endurance Group, a subsidiary of McCourt LP, creates world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport. The Skechers Performance Los Angeles Marathon is among the largest marathons in the country with 24,000 participants, thousands of volunteers and hundreds of thousands of spectators. The “Stadium to the Sea” course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. In addition to the marquee event, Conqur Endurance Group produces the Pasadena Half Marathon & 5K at the Rose Bowl, the Santa Monica Classic 5K/10K and the LA BIG 5K. Conqur also owns and operates one of the largest marathon training programs in the U.S., the LA Road Runners. Through official charity programs and strategic partnerships, Conqur supports dozens of nonprofit partners; the most notable being Students Run LA, one of the foremost nonprofit youth running programs in the nation. For more information, please visit www.goconqur.com