IRONMAN Boulder and Waste Management Race to Evergreen Certification

Every year, thousands of athletes around the world participate in an IRONMAN® triathlon: one of the ultimate challenges of human endurance, including a 2.4-mile swim, 112-mile bicycle ride and 26.2-mile run.

For the athletes, the years of sweat and preparation necessary to reach this point is a tremendous feat. The same is true for the on-site organizers looking to achieve incredible sustainability goals.

Never one to back down from a challenge, Waste Management has been helping IRONMAN since 2013 work toward their goals of a smaller race footprints and a more sustainable future. The collective efforts reached a high note with the 2016 IRONMAN Boulder event in Boulder, Colo., where Waste Management helped the event earn the highest level of certification, Evergreen, from the Council for Responsible Sport.

IRONMAN Boulder completed credits for this distinction across five categories: planning and communications, procurement, resource management, access and equity, and community legacy. Waste Management provided valuable insight from the initial planning process through the race’s execution and reporting, enabling IRONMAN to accomplish the Council’s certification. IRONMAN Boulder is now in elite company, being one of only nine events (and the only triathlon) to receive Evergreen status.

To celebrate the achievement, IRONMAN produced a video featuring interviews with the people who made it happen, from organizers to volunteers and of course, participants, that can be viewed here.

Read more about how they did it here and see the full IRONMAN Boulder Sustainability REport here.

2017 Men’s Final Four Championship Organizers Seek Certification for Social and Environmental Responsibility

EUGENE, March 30, 2017– As the surviving teams emerge from March Madness and get ready for the 2017 NCAA Division I Men’s Basketball Championships in Phoenix, Arizona, organizers are preparing to host what they hope will be the most social and environmentally responsible Final Four weekend ever.

The 2017 Phoenix Final Four Local Organizing Committee has built programming upon a baseline created with the NCAA, Houston Local Organizing Committee and City of Houston at last years’ Final Four, using the Council for Responsible Sport standards for certification; the 2016 event earned basic level certification. Phoenix organizers hope to achieve a higher level of certification at this years’ event, which is awarded after a robust review process that includes an on-site evaluation by the Council’s primary evaluation partner, Waste Management, and post-event reporting of performance on specific criteria.

“Phoenix is honored to host the Final Four in 2017 and is making the same commitment to sustainability that Houston and former host cities have made,” said Dawn Rogers, CEO of the 2017 Phoenix Final Four Local Organizing Committee. “We are working with an outstanding local committee to have a high waste diversion rate along with water and energy offsets. With our community working together under one banner, we’ll strive to ensure that Phoenix showcases the standard of excellence this iconic event deserves.”

“Waste Management is excited to continue utilizing our sustainable event management expertise and evaluate this year’s Final Four for the Council,” said Ben Mjolsness, Sustainability Associate with Waste Management and this year’s on-site evaluator. “The event organizers have put together a robust collection of programs focused on social and environmental initiatives. We are looking forward to seeing them all in action at this year’s Final Four tournament.”

Certification from the Council formally recognizes responsible practices at sporting events and is achieved by implementing best practices in each of five categories including planning and communications, procurement, resource management, access and equity, and community legacy.

Socially and environmentally responsible initiatives planned for the 2017 Phoenix Final Four include:

  • Attempting high rates of waste diversion from the landfill through signage and sorting of recyclable and compostable materials
  • Working with local partners such as Keep Phoenix Beautiful to repurpose signage, banners and other durable materials
  • Engaging volunteers and the public to show support and take action in their lives through the ‘Final Four Green Pledge’
  • Hosting 3,200 youth (18 & under) at the NCAA Final Four Dribble on Sunday, April 2 in downtown Phoenix where participants will receive a free t-shirt and Wilson basketball
  • The Phoenix Local Organizing Committee is providing 6,000 backpacks to 60 area schools in a partnership with NCAA Team Works
  • Engaging third grade students at 360 local schools in a literacy challenge geared to inspire reading and increase classroom achievement in partnership with ReadOnArizona and NCAA.
  • Opening the March Madness Music Festival to the public at no cost. The festival is at Margaret T. Hance Park featuring performances by top national musicians.

The Final Four basketball games will be played at the University of Phoenix Stadium in Glendale. The fan festivities will be held in downtown Phoenix starting Friday, March 31 through Monday, April 3.

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Bank of America Chicago Marathon Becomes the First Marathon to Earn Highest Possible Level of Certification from the Council for Responsible Sport

Eugene, Ore. – The Council for Responsible Sport (Council) announced today that the 2016 Bank of America Chicago Marathon has been awarded evergreen level certification for achieving 57 of the best-practice standards offered in the Council’s certification program for social and environmental responsibility at sporting events.

The Bank of America Chicago Marathon is one of the largest in the world, with 39,313 participants finishing the 2016 event in front of over a million spectators. It is the largest marathon to have earned certification from the Council since the organization was founded in 2008. This is the fourth certification for the event after basic certification was achieved in 2010 and 2012, then silver level status was gained in 2014.

“As an event, we are both honored and excited to have earned Evergreen Level Certification from the Council of Responsible Sport,” said Bank of America Chicago Marathon Executive Race Director Carey Pinkowski. “Since 2010, we have worked closely with our runners, volunteers, spectators and partners to make the Bank of America Chicago Marathon as sustainable as possible. This certification recognizes the hard work that has been done and encourages us to continue these efforts in supporting the environment and communities our race runs through.”

“Honoring the Bank of America Chicago Marathon’s impact on our community and the environment demonstrates how one positive action can make a huge difference in the lives of many,” said Paul Lambert, Chicago market president, Bank of America. “We’re proud to be part of this great initiative, and it builds on Bank of America’s commitment of becoming better environmental stewards in our local communities.”

Read the full press release here, and Click here to see the 2016 Sustainability Report highlighting the efforts that earned the evergreen certification at the 2016 Bank of America Chicago Marathon!

 

 

 

 

 

 

 

 

 

 

Evergreen Certified Golf Tournament Seeks to Inspire Others to Pursue Responsible Sport Certification

Waste Management Phoenix Open Gains Prestigious Inspire Evergreen Status from
the Council for Responsible Sport, Expands Mentorship and Storytelling as part of
program participation

EUGENE, Ore. – JAN. 31, 2017 – The Council for Responsible Sport (Council) announced today
a significant expansion to its established event certification program. Its new Inspire program
recognizes the sustained commitment of events that have been certified multiple times and
challenges them to mentor industry peers and share their stories.

“We are honored to be named as one of the first Inspire events by the Council for Responsible
Sport,” said Michele Grossman, Managing Principal for Waste Management Sustainability
Services. “Much like we aim to educate and inspire fans who attend the tournament on how
to reduce, reuse, recycle and recover in their daily lives, through the Inspire program, we will
now share our best practices with other events so they too can improve.”

 

 

“The Inspire program was developed to recognize the sustained commitment of certified
events over time by granting them a place of exemplary leadership within the community of
events and organizers with proven records of hosting certified responsible events,” said the
Council’s managing director Shelley Villalobos. “We are pleased to welcome the Waste
Management Phoenix Open to the Inspire program. We hope to elevate the level of attention
to and recognition of the exemplary work organizers have been doing for several years now
with regards to zero waste, procurement, access, and community legacy at the event.”

Events may opt into the Inspire program on an invitation only basis after earning two
consecutive certifications from the Council. Program participation entails three core
requirements including annual reporting on key performance metrics, mentorship of another
event or organization on a specific aspect of their responsible sport programming and sharing
the event’s responsible sport story publicly.

This year, the Waste Management Phoenix Open is providing mentorship to the Golf
Environment Organization (GEO) to pilot a new sustainable golf tournament certification, GEO Certified, which builds on the Council for Responsible Sport’s framework. Through this
project, the Waste Management Phoenix Open strives to support other golf tournaments in
their pursuit of sustainable best practices and inspire other golf tournaments around the
world to become GEO Certified.
There are currently three events besides the Waste Management Phoenix Open with Inspire
program status—the Eversource Hartford Marathon in Connecticut, Old Bill’s Fun Run for
Charities hosted by the Community Foundation of Jackson Hole, Wyoming, and the Scotiabank
Vancouver Half Marathon, in British Columbia, Canada.

Access the full press release here.

TD Beach to Beacon 10K Road Race Earns Prestigious ‘Evergreen’ Status from the Council for Responsible Sport

December 12, 2016– The TD Beach to Beacon 10K Road Race has earned the top-level Evergreen Certification for its sustainability efforts and achievements from the Council for Responsible Sport. The road race achieved Silver Certification in 2012 and Gold Certification in 2014 before reaching the Evergreen level this year by implementing 57 of 61 best practice standards.

The awarding of the Evergreen Certification followed a rigorous review of the TD Beach to Beacon’s environmental and social sustainability programs at the 2016 race in August, which ranged from comprehensive recycling to measuring and reducing carbon emissions to raising money for charities.

“This is truly a shining achievement for the TD Beach to Beacon,” said race founder and running icon Joan Benoit Samuelson, a lifelong Mainer and committed environmentalist who won gold at the 1984 Olympics. “Achieving evergreen status is a testament to the dedication of our race Organizing Committee plus the hard work of Bruce Rayner and his team at our sustainability consulting partner, Athletes for a Fit Planet. The TD Beach to Beacon has built a reputation as an event that cares about the planet and about each other – it’s so rewarding to see those efforts affirmed.”

Five key areas of achievement at the 2016 TD Beach to Beacon included:

  • Qualified as a ‘zero waste’ event by diverting 90 percent of all waste generated from going to the landfill through compost and recycling efforts.
  • Offset the 5.6 ton ‘carbon footprint’ of event operations through Native Energy, making the event carbon neutral (not including participant travel).
  • Redeemable bottles were sorted separately and sent to CLYNK for recycling, sending the proceeds from the deposits redemption to the 2016 race charity, My Place Teen Center.
  • 240 participants, volunteers and spectators utilized a bike valet service stationed at the finish area. Runners who used the service were provided with a shuttle to the start of the race.
  • Finishers t-shirts provided by Nike were made from polyester made from recycled plastic, helping to close the loop on waste created at events while reducing demand for harvesting new materials.

The full press release about the Evergreen certification is here and even more about the TD Beach to Beacon’s responsible sport practices is here.