Waste Management Phoenix Open Gains Prestigious Inspire Evergreen Status from
the Council for Responsible Sport, Expands Mentorship and Storytelling as part of
EUGENE, Ore. – JAN. 31, 2017 – The Council for Responsible Sport (Council) announced today
a significant expansion to its established event certification program. Its new Inspire program
recognizes the sustained commitment of events that have been certified multiple times and
challenges them to mentor industry peers and share their stories.
“We are honored to be named as one of the first Inspire events by the Council for Responsible
Sport,” said Michele Grossman, Managing Principal for Waste Management Sustainability
Services. “Much like we aim to educate and inspire fans who attend the tournament on how
to reduce, reuse, recycle and recover in their daily lives, through the Inspire program, we will
now share our best practices with other events so they too can improve.”
“The Inspire program was developed to recognize the sustained commitment of certified
events over time by granting them a place of exemplary leadership within the community of
events and organizers with proven records of hosting certified responsible events,” said the
Council’s managing director Shelley Villalobos. “We are pleased to welcome the Waste
Management Phoenix Open to the Inspire program. We hope to elevate the level of attention
to and recognition of the exemplary work organizers have been doing for several years now
with regards to zero waste, procurement, access, and community legacy at the event.”
Events may opt into the Inspire program on an invitation only basis after earning two
consecutive certifications from the Council. Program participation entails three core
requirements including annual reporting on key performance metrics, mentorship of another
event or organization on a specific aspect of their responsible sport programming and sharing
the event’s responsible sport story publicly.
This year, the Waste Management Phoenix Open is providing mentorship to the Golf
Environment Organization (GEO) to pilot a new sustainable golf tournament certification, GEO Certified, which builds on the Council for Responsible Sport’s framework. Through this
project, the Waste Management Phoenix Open strives to support other golf tournaments in
their pursuit of sustainable best practices and inspire other golf tournaments around the
world to become GEO Certified.
There are currently three events besides the Waste Management Phoenix Open with Inspire
program status—the Eversource Hartford Marathon in Connecticut, Old Bill’s Fun Run for
Charities hosted by the Community Foundation of Jackson Hole, Wyoming, and the Scotiabank
Vancouver Half Marathon, in British Columbia, Canada.
Access the full press release here.