Planning and Communications

The following are a few examples of industry best practices in the areas of planning and communications.

 Make a Plan

Benjamin Franklin famously said, “by failing to prepare, you are preparing to fail.” In other words, in order to get somewhere, you’ve got to know where you’re going and how. An overarching plan outlining what objectives are being sought and by which strategies helps get everyone on the same page and working towards the same goals. Improvement through practice is a basic tenet of athletics, why wouldn’t we extend the notion to athletic event planning and execution?

Example: Credit Union Cherry Blossom Run Goals & Objectives

 Measure and Report Event Performance

A key piece of achieving objectives is having the information to see where you stand and how successful your efforts have been. More and more, events are collecting relevant information and measuring their performance against the standards set forth by the Council for Responsible Sport. Whether events seek to reduce waste, travel, carbon emissions, source more locally or achieve another endeavor, they are tracking their performance to gauge their results and make adjustments for improvement.

Example: 2012 U.S. Olympic Track & Field Trials Sustainability Report (move scroll bar left to right to view entire PDF)

2014 Gran Fondo NJ Sustainability Report

 Share the Story

Telling the world about their success at hosting responsible events is one way events not only get positive exposure, but help to build the larger movement towards making responsibly-produced events the societal and cultural norm. The Council for Responsible Sport helps build that critical mass by offering a rigorous, transparent process for events to work towards event certification and encouraging them to celebrate their hard-earned achievements.


‘Waste Management Launches “Greenest Show” Campaign (Wall Street Journal)
‘Houston First Ever to Achieve Dual Certification from Council for Responsible Sport’