Access and Equity

The following are a few examples of industry best practices in the areas of access and equity.

 Be Accessible

It’s a shame when people cannot or do not participate and enjoy events because of social, economic, cultural or physical barriers that could have been addressed and/or prevented. One way to be inclusive of all types of people is to ensure that people have a means of communicating their requests for special accommodations (e.g. translator, closed captioning) well before the event. Even if accommodations are not possible, it’s important that people have a means to express their requests and be responded to by event organizers.

Example: Accessibility Resource Guide from 2012 U.S. Olympic Track & Field Trials in Eugene, Oregon

 Get Under-Represented People Engaged

Social dynamics can create a situation where certain groups of people in the community don’t show up to an event because they don’t feel like it’s ‘their thing.’ In an effort to be inclusive of everyone, many events are now making an intentional effort to reach out and partner with some of these groups (they’re different everywhere) to get people involved who otherwise might not participate.

Example: People with Disabilities Help Greenline Half Marathon Achieve High Recycling Rate

 Introduce New People to the Sport

Practicing sports is one of the best ways to stay active and fit, two of the key ingredients to a healthy lifestyle. While many do, not every community has programs to encourage people to participate in sports—so when done properly, events can be a great way to introduce newcomers and get them excited about joining in the action.

Example: Flying Pig Marathon in Cincinnati, Ohio offers ‘Flying Piglets Kids’ Fun Run & Festival’